My Golf Swing Guide

Golf is one of the most popular sports in the world period .  This popularity has led also to the further fact that it is one of the most commercially successful sports around .  A recent report for Nike by the research group Trefis predicts a global market size rise from $16Bn to $20bn within the next 5 years.  It is also predicted that in India golf will overtake cricket in the coming years in financial terms . 

These figures are quite astonishing but for the average day to day guy on the golf course does any of this matter ? 

It is facinating to see how the web of different products and services form the heart of the golfing industry. 

• Golf clubs and membership
• Golf equipment.  Golf clubs , trollys and bags , golf balls
• Golf clothes .  Designer clothes .
• Media – TV coverage, magazine , books, internet groups and membership sites
• Corporate Entertainment.  Including corporate golf events and personalised golf gifts are popular business tools .
• Corporate branding tools such as promotional golf umbrellas
• Training equipment including 3d graphics training systems
• Computer games, playstation games etc.

Over recent times it has become more obvious that big business and sports are becoming further entwined .  In the UK soccer is as often in the news today regarding commercial and financial stock market issues as on the pitch reporting.  The striving for honours on the field has lead to the implementation of financial strategies more likely to be seen in commercial environments for gaining investment from the stock market and other commercial sources.  Clubs now get significant revenue from sports broadcasters like Sky (UK) and EPSN europe and also from sponsorship and retail outlets. 

Golf also has strong financial relationship with these sources.  And also very much like football the rather seedier side of things with celebrity gossip bringing the sport into the general public view.  For Wayne Rooney a UK soccer player read Tiger Woods the US golf legend.  However the momentum of profit occurs it it makes little difference to those that make the profits.

This financial momentum keeps sport strong and golf is no different .  At the grass roots level with the young players coming through and local golf courses making the essential infrastructure of the sport, the continual rise in influx of money will continue only whilst golf continues in the headlines. 

There exists significant interest in that little white ball disappearing into the hole and remaining one of the world’s largest and most successful sports.  There is no sign yet that golf will do anything but increase in its popularity .  Will we see golf professionals floated on the stock exchange in a similar fashion as has hit the UK soccer industry?  Do not be surprised.

Tags: free golf tips // Add Comment »